ExtraltExtralt
use cases

What changed.
What overlaps.
Across the stores you observe.

Analyze observed catalog coverage, assortment changes, category mix, prices, and availability with the source evidence attached.

Extralt turns the public ecommerce sources you choose into an observed catalog dataset. Compare stores, brands, categories, Products, Variants, Listings, Offers, and changes without pretending that catalog observations reveal sales, demand, or market share.

assortment and catalog analysis · three angles

Inspect catalog change, category mix, and brand expansion

CAT·TME

What first appeared, and how did the catalog change?

Use first-observed timestamps and repeated catalog observations to find new Listings and changes in observed category, price-tier, and brand mix. The result is scoped to the stores and dates you collected.

CAT·BRK

What makes up this observed category?

Break one observed category down by brand, price tier, attribute, Product, or Variant. Keep the included stores, unmatched records, and observation window visible beside the mix.

BRD·TME

How is this brand expanding?

Compare one brand's observed catalog over time: first-seen Listings, category movement, price-tier shifts, and assortment changes across the stores you selected.

analysis over observed catalogs

Make the scope as explicit as the result

The dataset connects source Listings to normalized Product and Variant context, observed Offers, countries, and timestamps. That structure makes downstream analysis repeatable. Aggregate by category and date for observed movement, group by brand for catalog mix, or compare observation windows to see what first appeared or disappeared.

The data is not limited to one chart. Use the available dashboard and API views, SQL analysis, or Capture exports where their current scopes fit, and keep a path back to the source URL and observation time.

  • Time-series rollupsObserved Listing counts, price-tier mix, attribute mix, and brand mix per period, using the cadence of the underlying extraction runs.
  • Assortment mix at any cutBreak the observed dataset down by Product, Variant, Listing, brand, category, attribute, or price tier and report the scoped denominator.
  • Cross-category comparisonsCompare a brand's footprint across categories, or one category's structure across countries. Same fields, no translation step in the middle.
  • First-observed productsFilter on first-observed timestamps inside a category and brand window. Treat the result as first observed in this dataset, not a confirmed launch date.

deliverables

What you get

Granularity

Variant-level

Roll up to category, brand, country

History

Observed history

From the first recorded observation

Coverage

Selected sources

Stores and markets you extracted

Access

Views · API · SQL

Plus Capture exports

why extralt

Evidence for your analysis, not invented market signals

Observed sources, named clearly

Every result is scoped to the stores, countries, URLs, and observation times in your dataset. Coverage is not presented as the whole market.

Exact configurations where matching supports it

Extend connects exact Variants to their source Listings and Offers. Matching coverage and unmatched records remain part of the result.

Data access beyond one dashboard

Use the available views and API, work through SQL where its scope fits, or export Captures for your own analysis and applications.

Current inspection starts in Explore. Its beta views cover markets, changes, Variants, Offers, and history. Deeper custom analysis uses the available API or SQL surface. Pre-built price, availability, and assortment Analyses are planned but not yet available.

who it's for

For teams that need their observed catalog data to stay usable

  • Brand strategists & market researchersCompare the categories, brands, prices, and availability you observed across selected stores and countries, with the scope visible.
  • Category managers & merchandisersUse observed assortment overlap, catalog changes, price tiers, and availability as inputs to category management and assortment planning workflows.
  • Product & data teamsBuild catalog comparison, monitoring, and research workflows on source-backed observations without treating traffic, demand, or revenue as observed facts.

related reading

If competitor prices are the first market signal you need, use the pricing intelligence software guide to compare finished applications with an owned ecommerce data layer.

Frequently asked questions

Start with the catalogs you need to compare

Extract the selected stores and markets, then add Enrich and Extend when the analysis needs normalized or matched data.