Enrich
Normalize, classify, and structure product data.
What is Enrich?
Enrich transforms each extracted URL into standardized, queryable intelligence. AI analyzes both the extracted text and product images to classify products and extract attributes. The combination of text and visual understanding produces richer, more accurate product data than either source alone.
Why Enrich?
Raw scraped data is messy. Product titles are in different languages. Categories vary between sites. The same product has different names on different marketplaces.
Enrich solves this by applying a standardization pipeline to every capture. The result is clean, consistent data you can actually analyze and compare.
Consistent schema across any ecommerce site. Ready for analysis, comparison, and integration into your systems. The foundation for building product relationships in Extend.
How it works
When you enable Enrich, every capture goes through an automatic enrichment pipeline. AI processes two inputs: the extracted text (title, description, brand) and the product images from the page.
Language normalization
All product titles, descriptions, and attributes are translated to English for consistent querying and analysis.
Taxonomy classification
AI analyzes both text and images to classify products using an industry-standard taxonomy. Visual cues help when text is ambiguous or minimal.
Attribute extraction
Category-specific attributes are extracted from text and inferred from images. Visual attributes like color, material, and style are often clearer in photos than in product descriptions.
Product identification
Each product is assigned a unique identity, preparing it for relationship building in Extend.
Features
- AI analysis of both text and product images
- English normalization for all text fields
- Industry-standard taxonomy classification
- Category-specific attribute extraction
- Unique product identification
- Similarity matching for product deduplication
Use cases
Catalog standardization
Unify product data from multiple sources into a single, consistent format for your product database.
Cross-marketplace analysis
Standardized data makes it possible to compare products across marketplaces using consistent categories and attributes.
Pricing
+1 credit per URL
When combined with Extract, total cost is 2 credits per URL. Enrich is optional and can be enabled per extraction.