The 4 E's Pipeline

Extralt's vision is a complete product intelligence pipeline built in four stages. Each stage adds a layer of value on top of the previous one.

Extract (available now)

Get raw data from any ecommerce site.

Extract is the foundation. You point Extralt at a site, it builds an AI-generated crawler, and you get structured product data: titles, brands, descriptions, images, variants, pricing, and identifiers.

Extract alone is a powerful ecommerce data extraction platform. It handles the hardest part of competitive intelligence: getting reliable, structured data from the open web.

Enrich (coming soon)

Normalize, classify, and match products.

Raw extraction gives you data in the source language with varying formats. Enrich will:

• Translate product data to English
• Classify products using an industry-standard taxonomy
• Match captures to canonical products across sources
• Generate similarity data for product matching

Extract + Enrich unlocks the full product intelligence pipeline: you go from raw website data to structured, comparable product records.

Extend (planned)

Build relationships between products.

Extend will connect products across sources:

• Merge color and style variants into single products
• Identify complementary products
• Map alternatives across retailers

This creates a product graph -- not just individual records, but a connected view of the market.

Explore (planned)

Search, compare, and analyze.

Explore will let you query the product graph:

• Search across all extracted and enriched products
• Compare pricing across retailers and regions
• Analyze market trends and competitive positioning

The core principle

You pay to build (Extract + Enrich). You explore for free (Extend + Explore).

Extract and Enrich involve per-URL processing. Extend and Explore operate on the data you've already built, at no additional cost.

What's next

• How Extralt Works -- the "third way" architecture
• Quickstart -- start extracting now