The 4 E's Pipeline

Extralt's vision is a complete product intelligence pipeline built in four stages. Each stage adds a layer of value on top of the previous one.

Extract

Get raw data from any ecommerce site.

Extract is the foundation. You point Extralt at a site, and it returns structured product data: titles, brands, descriptions, images, SKUs, offers, pricing, and identifiers. Popular sites are already covered by production crawlers. For new sites, AI generates a crawler in minutes.

Extract alone is a powerful ecommerce data extraction platform. It handles the hardest part of competitive intelligence: getting reliable, structured data from the open web.

Enrich

Normalize, classify, and generate fine-grained attributes.

Raw extraction gives you data in the source language with varying formats. Enrich:

• Translates product data to English
• Classifies products using an industry-standard taxonomy
• Extracts market signals (price positioning, style, seasonality)
• Maps options to taxonomy attributes and writes enriched Items with transformed offers

Use the Product Taxonomy Explorer to inspect the category and attribute model Enrich maps products into.

Extract + Enrich unlocks the full product intelligence pipeline: you go from raw website data to structured, comparable product records.

Extend (beta)

Build relationships between products.

Extend connects products across sources:

• Uses identifiers and embeddings to match the same exact Variant across stores
• Publishes final Listings, Offers, Reviews, Stores, and Variants for analysis
• Keeps internal matching state separate from the org-facing analytical tables

This creates a product graph -- not just individual records, but a connected view of the market.

Explore (coming soon)

Search, compare, and analyze.

Explore will let you query the product graph:

• Search across all extracted and enriched products
• Compare pricing across retailers and regions
• Analyze market trends and competitive positioning

The core principle

You pay to build (Extract + Enrich). You explore for free (Extend + Explore).

Extract and Enrich involve per-URL and per-Capture processing. Extend and Explore operate on the data you've already built, at no additional cost. AI assistant messages are separate and may use credits based on model usage.